Tuesday, May 29, 2012

Festive Eye Make-up Contest- Wanna win L'Oreal Goodies?(For Indian residents only)

Hello Beauties,

I'm so elated to present to you all an exciting makeup contest sponsored by L'Oreal Paris to celebrate their 15 Year partnership with the Cannes Film Festival as their official makeup artist & also the launch of their L'Or Electric range.

To spread the joy, L'Oreal Paris is going to send the 3 winners of the contest a  L'oreal Goodies hamper.

Since it's all about festivity at Cannes I have named the contest as Festive Eye Makeup Contest, you can create bright, bold & festive kind of eye make up looks, take inspiration from the celebrity makeup looks that were created at Cannes festival, or you can use your imagination & creativity & create your own looks.

So here's the list of the rules for the contest:

1.  It's mandatory for the participants to follow my blog, on the left side you would see an option,"Join the site.

2. You can send multiple entries if you would like to.

3. Make sure you follow the theme & create bright eye makeup looks.

4. Make sure the looks that you are submitting here are not submitted or posted anywhere else other than this blog.

5. You would need to send 3 clear images, if the images are unclear, the entry wouldn't be counted.
(i) One closeup pic of the open eyes with the makeup.
(ii) One closeup pic of the closed eyes to show your creation.
(iii) One closeup pic of the products used.

6. All the pics that you will be sending should be watermarked as zestfulnails.blosgspot.in & these pictures will be copyrighted by the blog.

7. Contest valid for Indian residents Only.

8. Contest will run from June 1st to June 30th 2012

9. The entries should be sent to my email id:  uzma.zestful@gmail.com

PRIZES: 3 winners will be chosen based on creativity, uniqueness, relevancy(interms of the theme) & the overall look. Each winner will get a L'Oreal goodie. This is not a 'like' based contest.

So, Girls pick up your brushes & start creating the magic! All the best Beauties!

If you have any questions do email me at uzma.zestful@gmail.com.

Tuesday, May 22, 2012

Press Release: L’Oreal Paris presents L’Or Electric - Cannes International Film Festival 2012

This year the prestigious Cannes International Film Festival is being held from 16th May to the 27th  May 2012. 2012 is especially significant for L'Oreal Paris as L’Oreal Paris is celebrating a 15 year partnership with theFilm Festival as its official Make Up artiste.

For the last 15 years, many talented  makeup artistes of the Brand have created glamorous looks for a wide range of celebrities that have walked the red carpet.
To celebrate this year's Festival, which has been dubbed “Cannes electric”, L’Oréal Paris will electrify the event with its new "L'Or" range of makeup, entitled "L’Or Electric". This collection has been specially created for the Cannes Film Festival, and will enable L'Oréal Paris' make-up artists to create the most daring and glamorous looks on the Croisette. Eyes, lips and nails will be full of bold colour. Celebrities will sport the Glam Team's inspired creations on the red carpet throughout the 12 days of the Festival.

This collection, which is all set to electrify the red carpet, has been inspired by the extravagance of the 80s: post-modernism, neon, Studio.54, day-glo, new wave and the beginnings of electronic music. Three Indian faces- Freida Pinto, Aishwarya Rai Bachchan and Sonam A Kapoor, will sport this electrifying look on the red carpet.

Cost of Beauty Infographic

Source: WomensPersonalFinance.net

Wednesday, May 16, 2012

PR info: The Nature's Co - Night Regime Kit

The Nature's Co-Night Regime Kit, is a beautiful white jute pouch which consists of all the products essential for a Night Regime. By following this regime one can get a youthful glow at the rise of each day.

The products included in this pouch are:

Mixed Fruit Cleansing Cream (new*)
Rose Hydrating Facial Mist
White Tea Night Cream
White Rose Under Eye Gel

AND a FREE NIGHT PILLOW (Lavender Fragrance also new*)

Buying the products individually would cost Rs 1910 in total. All the online shoppers now get 15% as they do not get to endure the in-store luxuries. They also now offer Cash On Delivery services, however only applicable in India. 

Monday, May 7, 2012

Busting the Black Heads- Campaign by Garnier Pure Active

Hello Beauties,

Garnier has come up with a concept " Bust The Black Heads" to spread awareness about Black heads, how they upset our skin & how we become frazzled fighting them everyday. The whole campaign is quirky & interesting & spreads the right message in a creative manner by introducing us to these fictional characters they have created.

Blackheads are not something you want on your face -- ever. The word alone is not a pretty one. So before this skin issue came to a head, so to speak, the experts picked their brains. This summer, Skin care leader Garnier Pure Active has come to the rescue of many distressed teenagers and young adults haunted by this skin problem.

Talking and educating people about Blackheads is not the easiest task to accomplish. So Garnier Pure Active has come up with a campaign that will not only educate the audience but also engage them in a way never done before. So after a lot of outrageous thinking by some imaginative people, Garnier Pure Active has unveiled the Bust Blackheads Campaign.

The Thought:
Get the Blackhead talking! Give an identity to the blackheads and educate the audience through quirky characters, instead of going the usual preachy way. How is that done?
Design characters that are likeable yet have a personality annoying enough for them to eventually die at the hands of the hero the “Blackheads Uprooting Scrub”.  The task is to ensure that when a person sees these characters, he knows they are ‘Black Heads’ in the true sense of the word.

Meet the Blackheads:

Garnier Pure Active has created a fictitious town called Faceville which for obvious reasons resides on your face & the citizens are called Facevillains taking into consideration the damage that they cause to your face. The Facevillians have names characteristic to a blackheads personality.

Education through Engagement:

Blackheads are black spots on the skin. The main reason for its occurrence is oil secretion in the skin which leads to the growth of ugly blackheads. Apart from oil; pollution, sweat, improper personal hygiene, dust, etc are also the other major reasons. Now reading these above 4 lines could probably put you to sleep. So Garnier Pure Active has decided to educate the users through funny comics and situations that occur on Faceville which is the Blackhead world.
In order to engage the users, the brand will be running a series of contests and fun interactive quizzes which allow Fans to be a part of Faceville and interact with them. 

Here are a few funny situations: 

Facebook being the central hub for the campaign, digital banners across sites such as YouTube, Yahoo, Indiatimes, In.com, IDiva, the Google Network and other niche sites are being used to proliferate the message and generate visibility.
The teasers have consumers guessing who these ‘characters’ really are. The objective is to create intrigue and generate a sense of ‘likeability’ for the design and also communicate that these characters are ‘bad’

The sustenance phase of the campaign will be revealed in two stages that will educate consumers about blackheads. Apart from being visually stimulating, the campaign focuses on core communication and has strong elements of education and zeroing in on the product truth. 
While the campaign will be on for 60 days, it took close to two and a half months to create the characters.
The aim is not only to engage but also to educate. The campaign has generated a lot of interest and people are increasingly talking about the brand.

Please visit their Facebook page to get an in-depth understanding of the campaign: 
Please check out the app, Faceville Times. This is Faceville’s Weekly newspaper:

PR release